The financial transaction that has everyone talking in 2014 is social media behemoth Facebook’s $16 billion dollar acquisition of WhatsApp. WhatsApp is a real-time mobile messaging app that is compatible with the Android, Apple iOS, Blackberry and Nokia Windows Operating Systems. This massive communication app has a reported 450 million active users and that number is growing exponentially each month. There are several lessons that the Facebook acquisition of WhatsApp have taught us. Read on for a look at ten things that you should know about Facebook’s acquisition of WhatsApp.
Social Apps Are Still the Big Draw
When it comes to top apps, the ones with social interfaces are the ones that appear to be the most popular. Regardless of how technologically advanced and plugged in our society is, people still want to socialize with each other. If anything, our society is more social than ever, just not in a way anybody expected thirty years ago.
Innovative Thinking Can Pull in Big Money
Innovative thinking such as the designers behind WhatsApp can really prove highly profitable. The thing that caught Facebook’s attention was that the WhatsApp program had a huge active monthly population that is growing with each coming month. In addition, this app is compatible with a broad array of mobile operating systems and even allows cross-platform messaging and group chats.
The Internet is Expanding at Tremendous Rates of Growth
If you thought the internet was big before, it just got bigger. WhatsApp has an active user list that is presently 450 million strong. That number is increasing each month. Facebook already has a huge active online population. When one social media giant acquires another, tremendous rates of growth typically follow.
Standard Marketing Efforts Cannot Compare to Viral Exposure
When a news story such as this goes viral it has tremendously more reach than through standard marketing methods. Professionals that use standard marketing efforts are quickly learning that traditional methods don’t really compare to the supersonic power of a viral story online.
Mobile Technology is Key
More and more people are surfing the web and getting social on their mobile phones and tablets than on a traditional computer. It is for this reason that mobile technology is key to success. This app makes it easier than ever for web users to keep in touch by allowing communication over different platforms without added SMS charges.
This move was highly strategic
Make no mistake. Facebook didn’t just come across this acquisition by accident. It was either Facebook purchase the app or a competitor would. This was a strategic move to keep their competitors from being able to cash in on WhatsApp’s unique technological edge.
Could be the second coming of the Bubble
Many people are comparing this acquisition to the great bubble of the ‘90s where AOL’s net worth skyrocketed from $70 million to a massive $150 billion in just under a decade. Could the acquisition of WhatsApp be the beginning of a financial boost for Facebook? Only time will tell, but the chances are certainly in the social media giant’s favour.