If you are not utilizing mobile marketing, you should be. To put it simply, if you aren’t making it a priority, you are destined for dinosaur status. Mobile is the future and these statistics show it, so while you are deciding whether or not you should be increasing your mobile presence, consider these things.
The Current Mobile Climate
- More than a quarter of all mobile phones in the world are smartphones. More than three quarters of all mobile phones are SMS enabled.
- 2014 is likely to see mobile platforms overtake desktop or laptop computer Internet usage.
- Apple and Android represent more than THREE QUARTERS of the global smartphone market.
Weathering the World Wide Wait
- Only 1 in 4 consumers will wait more than 5 seconds for a web page to fully load on a mobile device and will abandon if it takes longer.
- Nearly half of consumers will likely never return to a mobile site if it didn’t function properly on their last attempt.
- Over 70% of mobile users expect web pages on their phones to load as fast as they do on a desktop or laptop computer.
Searching on Mobile
- Globally, nearly 15% of all web traffic comes from mobile devices. That number is expected to rise exponentially in the next few years. It is already up nearly 200% from 2010.
- Half of all geographically-specific searches take place on a mobile device.
- Mentioning a specific location in a mobile ad nearly DOUBLES click-through rates to that location’s page.
- Less than 20% of retailers in the United Sates have a Mobile Commerce application. Currently only 4% of American consumers shop via app.
- Nearly 25% of tablet owners in the U.S. will buy something using their tablet an average of between two and three times per month.
- Nearly one third of mobile users will scan a QR code to obtain a coupon.
- 1 in every 5 smartphone users utilize their phones to scan barcodes. Close to 1 in 8 use their phones to compare prices while they are in a retail store.
- Nearly 40% of consumers have been influenced by a smartphone to leave a store without making a purchase.
Social Media & Mobile
- More than 90% of all mobile internet access revolves around social media. For desktops it is close to 80%.
- More than a third of all Facebook users access the site via mobile. The number jumps to 50% for Twitter.
- Scanning of QR codes increased in 2011 by nearly 300%.
Email Marketing via Mobile
- Nearly half the time users spend on the Internet via mobile is spent using email.
- Social networking, finance, entertainment and publishing see higher email views than any other industries.
- Mobile email opens have been increasing since 2011 while opens on desktops and laptops has been on the decline.
- There has been nearly a 75% increase for email opens among iPad users.
- Mobile emails are most likely to be opened on Saturday and least likely to be opened on Monday.