Statistics You Need to Know About Mobile Marketing

Statistics You Need to Know About Mobile Marketing

If you are not utilizing mobile marketing, you should be. To put it simply, if you aren’t making it a priority, you are destined for dinosaur status. Mobile is the future and these statistics show it, so while you are deciding whether or not you should be increasing your mobile presence, consider these things.

The Current Mobile Climate

  • More than a quarter of all mobile phones in the world are smartphones. More than three quarters of all mobile phones are SMS enabled.
  • 2014 is likely to see mobile platforms overtake desktop or laptop computer Internet usage.
  • Apple and Android represent more than THREE QUARTERS of the global smartphone market.

Weathering the World Wide Wait

  • Only 1 in 4 consumers will wait more than 5 seconds for a web page to fully load on a mobile device and will abandon if it takes longer.
  • Nearly half of consumers will likely never return to a mobile site if it didn’t function properly on their last attempt.
  • Over 70% of mobile users expect web pages on their phones to load as fast as they do on a desktop or laptop computer.

Searching on Mobile

  • Globally, nearly 15% of all web traffic comes from mobile devices. That number is expected to rise exponentially in the next few years. It is already up nearly 200% from 2010.
  • Half of all geographically-specific searches take place on a mobile device.
  • Mentioning a specific location in a mobile ad nearly DOUBLES click-through rates to that location’s page.

Mobile e-Commerce

  • Less than 20% of retailers in the United Sates have a Mobile Commerce application. Currently only 4% of American consumers shop via app.
  • Nearly 25% of tablet owners in the U.S. will buy something using their tablet an average of between two and three times per month.
  • Nearly one third of mobile users will scan a QR code to obtain a coupon.
  • 1 in every 5 smartphone users utilize their phones to scan barcodes. Close to 1 in 8 use their phones to compare prices while they are in a retail store.
  • Nearly 40% of consumers have been influenced by a smartphone to leave a store without making  a purchase.

Social Media & Mobile

  • More than 90% of all mobile internet access revolves around social media. For desktops it is close to 80%.
  • More than a third of all Facebook users access the site via mobile. The number jumps to 50% for Twitter.
  • Scanning of QR codes increased in 2011 by nearly 300%.

Email Marketing via Mobile

  • Nearly half the time users spend on the Internet via mobile is spent using email.
  • Social networking, finance, entertainment and publishing see higher email views than any other industries.
  • Mobile email opens have been increasing since 2011 while opens on desktops and laptops has been on the decline.
  • There has been nearly a 75% increase for email opens among iPad users.
  • Mobile emails are most likely to be opened on Saturday and least likely to be opened on Monday.
mobile development

7 Things to Know about Facebook’s Acquisition of WhatsApp

The financial transaction that has everyone talking in 2014 is social media behemoth Facebook’s $16 billion dollar acquisition of WhatsApp. WhatsApp is a real-time mobile messaging app that is compatible with the Android, Apple iOS, Blackberry and Nokia Windows Operating Systems. This massive communication app has a reported 450 million active users and that number is growing exponentially each month. There are several lessons that the Facebook acquisition of WhatsApp have taught us. Read on for a look at ten things that you should know about Facebook’s acquisition of WhatsApp.

Social Apps Are Still the Big Draw

When it comes to top apps, the ones with social interfaces are the ones that appear to be the most popular. Regardless of how technologically advanced and plugged in our society is, people still want to socialize with each other. If anything, our society is more social than ever, just not in a way anybody expected thirty years ago.

Innovative Thinking Can Pull in Big Money

Innovative thinking such as the designers behind WhatsApp can really prove highly profitable. The thing that caught Facebook’s attention was that the WhatsApp program had a huge active monthly population that is growing with each coming month. In addition, this app is compatible with a broad array of mobile operating systems and even allows cross-platform messaging and group chats.

The Internet is Expanding at Tremendous Rates of Growth

If you thought the internet was big before, it just got bigger. WhatsApp has an active user list that is presently 450 million strong. That number is increasing each month. Facebook already has a huge active online population. When one social media giant acquires another, tremendous rates of growth typically follow.

web design

Standard Marketing Efforts Cannot Compare to Viral Exposure

When a news story such as this goes viral it has tremendously more reach than through standard marketing methods. Professionals that use standard marketing efforts are quickly learning that traditional methods don’t really compare to the supersonic power of a viral story online.

Mobile Technology is Key

More and more people are surfing the web and getting social on their mobile phones and tablets than on a traditional computer. It is for this reason that mobile technology is key to success. This app makes it easier than ever for web users to keep in touch by allowing communication over different platforms without added SMS charges.

This move was highly strategic

Make no mistake. Facebook didn’t just come across this acquisition by accident. It was either Facebook purchase the app or a competitor would. This was a strategic move to keep their competitors from being able to cash in on WhatsApp’s unique technological edge.

Could be the second coming of the Bubble

Many people are comparing this acquisition to the great bubble of the ‘90s where AOL’s net worth skyrocketed from $70 million to a massive $150 billion in just under a decade. Could the acquisition of WhatsApp be the beginning of a financial boost for Facebook? Only time will tell, but the chances are certainly in the social media giant’s favour.


Android Leads the Pack in Smartphone Sales

Android Leads the Pack in Smartphone Sales

Android Smartphone dominance is growing

While the debate still rages between iPhone and Android, the latter seems to be the one leading the pack when it comes to the popularity of mobile operating systems worldwide. The numbers are in, and Android remains the most popular operating system among consumers. According to data released by Kantar Worldpanel ComTech, Android smartphone shipments account for almost 80% of total sales. That number is expected to increase steadily.

Mary-Ann Parlato, an analyst for Kantar Worldpanel ComTech, attributed the growing market share to Sprint’s smartphone sales. Last year alone, Sprint’s Android sales accounted for 71% of their overall sales. That’s an increase of more than 22% over the previous year. One of the main reasons for the jump was Sprint’s sales of the Samsung Galaxy SIII.

Android Smartphone

Android vs Apple iOS… Why Android?

There are several reasons that consumers are loyal to their Android, and won’t make the switch to an iPhone anytime soon. Price is definitely one of them. For about two-thirds of the price or less, you can get a smartphone with even better features. To put it simply, the Android OS tends to have more features, more flexibility and offer more bang for your buck.

Features – Android vs. iOS7

Here are just some of the features that Android smartphones have that iPhones don’t:

  • More sharing options: With an Android system, you can share content with virtually any app; with an iOS7, you only have a few basic options, such as email, Twitter, Facebook and Flickr.
  • More Customization: With an Android, you can alter and customize your phone any way you please. An iPhone is fairly rigid in what you can change and what you can’t.
  • Visible File System: Plug in your phone to your laptop or computer, and you can have access to a visible file system, similar to one you’d see if you were actually on your computer, with a simple drag and drop system. The iPhone doesn’t give you that kind of access.
  • Contact List with Images: Have several friends named Sue? Android allows you to import or set images with your contact list.
  • Free Apps: Google Play offers far more apps than the App store, and many of these apps are free. They are not always better quality, but there are certainly more options for the Android user.
  • Multimedia: Android devices don’t care about what site you download your music or photos from. With an iPhone, you’ll need access to iTunes and iPhoto if you want that same capability.
  • Multi-User Accounts on One Device: If you share a device with other family members, you can set up multi-user accounts and customize who can see what. This allows you to share a physical device but still keep your data and personal information protected. iPads do not have that capability.

Google Play

Google Play is the iTunes of Android. Here you will find a plethora of software, apps, music, games, and even Skype. Of course, you can access the store right from your Smartphone; there are also gift certificates available. These make great gifts anytime of the year. Currently, Google Play is the only online store that sells Android software.

Google Play

Open Source

Because the Android OS is based on open source, there are many more apps available that you just can’t get with the iPhone systems, many of which are free. With an iPhone or other Apple device, all of your apps must come from iTunes store.

With better features, more flexibility and lower cost, there seems to be no end in sight to the ever-increasing sales of Android devices.